Guy Kawasaki. Managing Director. Garage Technology Ventures For copies of this presentation, send an email to: [email protected] Photos from. Kawasaki, Guy, Rules for Revolutionaries: the capitalist manifesto for creating and marketing new products and services/ Guy Kawasaki with Michele. Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley.

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Feb 12, John Stepper rated it liked it. Larger market share causes higher profitability, therefore lower your prices Death Magnet 1: Rules for Revolutionaries is a kind of crash course in guerrilla marketing told in a friendly, happy, and sometimes zany way. In fact, the latter seems to probably be a less inspiring mix of the two Kawasaki books in this review. Status quo-perpetuating people, nota bene, may be rightfully accused of being “unreasonably resistant to change.

Life for a revolutionary is all about kicking but Here are the ways to defeat but-headed thinking: Our product will be backward compatible Death Magnet 5: In Rules for RevolutionariesKawasaki gives you the basics of product-building. You must log in to post a comment.

Ya, berpikir tidak seperti orang kebanyakan. Or, how to deal with price and competition, etc.

Create like a god, command like a king, and work like a slave. To see what your friends thought of this book, please sign up. Empower Your Employees Empowered employees are empathetic employees. I liked this curriculum much better. Instead, listen to what your early adopters say about your revolutionary product It may seem like I’m contradicting myself here since I also told you to ignore market research.


Refresh and try again. Ignoring people’s titles also means ignoring the titles of your own employees Show Up in Person You can dream, create, design, and build the most beautiful place in the world, but it requires people to make it reality.

This doesn’t mean that when people say your revolution will fail, it will necessarily succeed No matter what people say, if you don’t try at all, you will never know So don’t let anything grind you down: For you, that is…. Evangelists are thrill junkies. The acid test is whose best interest they have at heart: Remember, books are a cheap way to learn new things and to benefit from the experience of others at no yuy.

Nordstrom would go broke! Sep 22, Lanre Dahunsi rated it it was amazing Shelves: One additional thought about finding evangelists: We have to work all the time Death Magnet 3: Sep 03, za rated it it was amazing.

Thus, pick someone who loves your product over someone who has a great background but no passion for your product. Like most of Guy Kawasaki’s books, this light, breezy read contains some useful insights. This is an essential, must-read. This was the first Guy Kawasaki book I read and I really liked it. Talk to people about what they are not finding in stores.

How to innovate: Guy Kawasaki’s Rules for Revolutionaries

He tells the entrepreneur that she doesn’t have a champagne-glass-in-a-toddler’s room chance of survival. Guy Kawasaki, CEO of garage. I aim to find out. Two things that kept bugging me: I very rarely think that about books, and I consider this to rulew a positive exception. Aku tidak memiliki buku ini. One of the many nice touches in this book is giving credit to the researcher on the cover of the book.


Here foor my book review!

A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era’s most successful ideas and people—the telephone, Louis Pasteur, and Yahoo!

This is reovlutionaries heavy reading, more like a stimulating lecture, but there has to be something in this book that will strike a chord with the reader.

The best product wins Death Magnet 1a: And, as mentioned in Chapter 1, the feeling of powerlessness in people is the sign of a market opportunity. Our brand is a hunting license’ Death Magnet 4: Thus, it can set and forever control all of the standards for information retrieval and delivery on the Internet. We created an email product called Emailer which we sold to Claris and then a list server product called LetterRip.

Buku ini sudah lama aku baca.

How to innovate: Guy Kawasaki’s Rules for Revolutionaries

I don’t doubt that some industry leaders read this drivel on long flights. He supports his statement and “proves” his expertise by saying, “I knew that Apple would be in trouble because it didn’t support industry-standard operating systems from Microsoft. This expert, formerly a product manager at a computer company, is now an industry analyst at International Data Corporation.